YouTube said it is adding full-length television shows to the menu at its globally popular website famous for snack-sized video snippets.
“We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you,” the Google-owned website said in a message posted online.
“As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows,” YouTube said.
“You may see in-stream video ads embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads.”



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