Relate to who’s on your plate

“Relate to who’s on your plate” is the new campaign tagline of People for the Ethical Treatment of Animals Asia-Pacific or PETA.

With Alicia Mayer as their ad model, PETA with Mayer remind Filipinos that all animals—not just humans—are made of flesh, blood, and bone; that humans and other animals have the same senses and range of emotions; and that eating meat is eating a corpse.

“I’m challenging Filipinos to really think about what ‘meat’ is. Eating flesh means eating the corpse of a tortured animal who did not want to die. I’m encouraging kind consumers to give vegetarianism a try.” –Alicia Mayer